Webinar

Choosing the Right CTV Attribution and Measurement Approach

Presented by:

Summary

What This Session Is About

We all love options, but let’s face it — there can be too much of a good thing. (Who among us hasn’t had choice paralysis in the ice cream aisle?) In advertising, there are a lot of ways to attribute results, and choosing the right one can be…well, paralyzing. Recent surveys have shown that understanding Connected TV’s attribution models is still a struggle for marketers and their agency partners. But have no fear, we’re here to make the choice clear.

Join MNTN to learn more about how to use and measure CTV as a performance channel. Explore why the traditional approaches to measurement have not satisfied the market and how new models are making it easier for marketers and agencies alike to understand the true impact of their CTV campaigns. Plus, take a look at how the right attribution model can ensure you’re properly accounting for CTV’s impact.