Summary
What This Session Is About
Generating demand is an evergreen challenge for B2B brands. Thankfully with the rise of Connected TV, it just got a whole lot easier. Marketers now have a memorable, visually-driven ad channel to create measurable demand.
MNTN VP of Marketing, Ali Haeri, and Hooman Javidan-Nejad, Director of Performance Marketing, have led multiple B2B-focused CTV campaigns for MNTN’s own brand. Their experience makes them pre-eminent experts on B2B CTV—and now, they’ll share that expertise with you. Join them to discover what you need to know about CTV and demand generation. You’ll learn:
- Strategies to unlock demand generation on CTV
- Tools and technology you’ll need to succeed
- Why CTV’s value elevates it above other ad channels
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