CTV & B2B: Generate Demand, and Look Good Doing It

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What This Session Is About

Generating demand is an evergreen challenge for B2B brands. Thankfully with the rise of Connected TV, it just got a whole lot easier. Marketers now have a memorable, visually-driven ad channel to create measurable demand.

MNTN VP of Marketing, Ali Haeri, and Hooman Javidan-Nejad, Director of Performance Marketing, have led multiple B2B-focused CTV campaigns for MNTN’s own brand. Their experience makes them pre-eminent experts on B2B CTV—and now, they’ll share that expertise with you. Join them to discover what you need to know about CTV and demand generation. You’ll learn:

  • Strategies to unlock demand generation on CTV
  • Tools and technology you’ll need to succeed
  • Why CTV’s value elevates it above other ad channels
CTV & B2B: Generate Demand, and Look Good Doing It

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