CTV & B2B: Generate Demand, and Look Good Doing It

Summary

What This Session Is About

Generating demand is an evergreen challenge for B2B brands. Thankfully with the rise of Connected TV, it just got a whole lot easier. Marketers now have a memorable, visually-driven ad channel to create measurable demand.

MNTN VP of Marketing, Ali Haeri, and Hooman Javidan-Nejad, Director of Performance Marketing, have led multiple B2B-focused CTV campaigns for MNTN’s own brand. Their experience makes them pre-eminent experts on B2B CTV—and now, they’ll share that expertise with you. Join them to discover what you need to know about CTV and demand generation. You’ll learn:

• Strategies to unlock demand generation on CTV
• Tools and technology you’ll need to succeed
• Why CTV’s value elevates it above other ad channels

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