How Programmatic Data and Technology Can Bring New Advertisers to Television Advertising for the First Time

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What This Session Is About

Meeting potential customers where they are is more important than ever, especially in television advertising where customers want to feel like they are having a more personalized experience. While the ad sector may see a slowdown in overall spending in 2023, connected TV is expected to buck that trend and see a 14.4% increase compared to 2022. Are you ready?

 In this webinar, industry experts will explore:

  • Challenges and opportunities for 2023
  • Why you should take a programmatic-first approach to ad servers
  • Which programmatic TV trends should advertisers embrace

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