How Purpose-Built Creative Fuels the Future of Television

Summary

What This Session Is About

Connected TV has turned the living room screen into a performance powerhouse. This shift demands a new creative approach where marketers produce CTV ads intentionally designed to fuel results-driven campaigns. Creative tailored to audiences and goals allows for smarter optimizations so your campaigns fully realize the promises of CTV. MNTN explains how a little intention goes a long way generating positive performance with purpose-built creative.

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