Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Summary

What This Session Is About

With the advent of Performance TV, streaming television advertising campaigns run so effectively that advertisers can now shift their focus to what matters most: TV creative. In this discussion, MNTN CEO Mark Douglas will explore why his firm merged with Ryan Reynolds’ renowned creative agency Maximum Effort, how advertisers are now thinking about their approach to TV creative, and what he’s learned from building a platform used by some of the largest brands in the world.

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