What Retailers Told Us About Their New Approach to CTV Advertising
What This Session Is About
More than ever, retail marketers are leveraging Connected TV to deliver high-impact messaging that’s fully targetable to their current and prospective customers. As a result, CTV is a platform that’s both familiar to linear TV but remarkably unique—and savvy retailers are embracing this dichotomy to rethink their strategies. To find out more, MNTN Research and Retail TouchPoints polled leading retail advertisers—and now we’re sharing the results.
Join Tim Edmundson, Senior Director of Content Marketing and Research at MNTN, as he provides exclusive data-backed insights on how retailers are using CTV to drive sales. From key strategies advertisers are using to grow their audience, to how they’re circumventing challenges, Edmundson will provide the insights you can’t find anywhere else to inspire your future success story.
Take a look at the deck
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