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MNTN Performance TV
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Simple Activation

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Integrations and APIs

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Verified Visits™

Proprietary attribution tailor-made for Connected TV

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Scale performance with MNTN’s expansive audience capabilities
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Case Studies
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Ancient Nutrition Rings in a Strong New Year With MNTN Performance TV and Creative-as-a-Subscription™
Ancient Nutrition is a whole food supplements company focused on making powerful superfoods accessible to everyone. In a very competitive industry, they needed a way to drive high-intent consumers — those with a strong likelihood of converting — to their website. Eager to try a new channel, Ancient Nutrition looked to Connected TV (CTV) and found the right advertising solution in MNTN Performance TV. At a pivotal seasonal moment when many consumers want products that support a healthy lifestyle — the end of Q4 and into Q1 — they relied on MNTN to ramp up their revenue. Then, in the new year, Ancient Nutrition turned to Creative-as-a-Subscription™ (CaaS) to gain professionally-produced TV ads at no additional cost and take advantage of an opportunity to reinvest some of their creative dollars back into hardworking media. Together, Performance TV and CaaS enabled them to scale and deliver significantly more revenue with the same marketing budget.
Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for Online Therapy
Online and mobile therapy provider Talkspace wanted to elevate their advertising by employing Connected TV (CTV). They needed an advertising solution that would give them speed and flexibility, while avoiding some of the potential pitfalls of programmatic advertising, like fraud. Talkspace also was looking for a platform that would enable their in-house team to ramp up quickly, with more control over the ad creative development process, and access to faster data and deeper insights, all while achieving fully measurable performance outcomes. MNTN Performance TV paired with Creative-as-a-Subscription™ (CaaS) proved to be just what they were looking for.
Non-Profit Organization Produces 250% Higher Average Donations with MNTN’s Creative-as-a-Subscription™
This non-profit organization needed a way to drive donations and acquire new donors, while continually increasing brand recognition. Ready to try a new advertising channel, they turned to MNTN to help them venture into the Connected TV (CTV) space. With MNTN Performance TV, the non-profit was able to efficiently produce meaningful results. In fact, within months of launching their first campaign, they exceeded their cost per acquisition (CPA) by 32%. After running advertisements on CTV for two-plus years, the non-profit was ready to level up — they were consistently achieving their performance goals, but wanted to surpass them. MNTN’s Creative-as-a-Subscription™ (CaaS) proved to be the perfect solution.

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White Papers
Research & analysis

The Comprehensive CTV Launch Checklist for B2B Advertisers
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So we made it simple — use the checklist below to make sure you’re launching and maintaining your campaigns properly. Want more info on the “why”? Keep reading for […]
The Small Business Guide to Building Campaigns on Connected TV
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a small business. Read on to learn all about CTV campaign building and how to use it to […]
Your Performance TV Guide to Holiday 2023
A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. It’s created a financial boon for many sectors, but if you want to max out on your earning opportunities, keep reading.

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Webinars & Events
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Dial Down the (Digital) Noise With CTV’s Latest Innovations
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Just Keep Growing: The Surprising Effects of Adding CTV to Your Marketing Mix
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10 Streaming TV Trends You Need To Know In 2024
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Gotta Go FAST: Following Audiences into the Next Wave of Streaming
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Press & Announcements
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News

MNTN Named One of Fast Company’s Next Big Things in Tech
2 Min Read

News

MNTN CEO: All the New Ad Dollars in TV Will Come From Small Ad Businesses
1 Min Read

News

AI Is ‘Absolutely a Risk for Google’, Says MNTN CEO Mark Douglas
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Blog
Best practices, insights, and more.

Connected TV

Global Streaming Revenues Will Increase by 14% in 2023
by Frankie Karrer
Connected TV

CTV Targeting: 8 Strategies for Connected TV Audience Targeting
by The MNTN Team
Connected TV

How CTV Helps Agencies Solve Their Biggest Challenges
by Jaci Schreckengost

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MNTN Research
MNTN Research

Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising

Consumer Insights
Analysis of viewership and adoption of streaming television

Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats

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The Search Marketer’s Guide to Connected TV

The Search Marketer’s Guide to Connected TV

The Search Marketer’s Guide to Connected TV

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The Search Marketer’s Guide to Connected TV

MNTN Performance TV

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MNTN

Welcome! SteelHouse is officially MNTN.

If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.

If you’re new to MNTN, we’re happy you’re here. Please explore the site to discover how you can launch direct-response campaigns on television to drive revenue, visits, and more.

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