The Connected TV Terminology Cheat Sheet for B2B Marketers

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Let’s set the record straight—this channel isn’t only relegated to B2C brands who have historically made up a large proportion of television advertisers. The doors are wide open for B2B brands to access Connected TV’s branding, performance and measurement bonafides, where digital meets the prestige of TV advertising.

As a B2B marketer, you know all too well that the industry is rife with jargon and technical acronyms, so let us do the legwork for you with this guide to the sometimes convoluted, ever-changing world of CTV, one term at a time. If you’re ready to start advertising on Connected TV, this is a great place to get to know us a bit better.

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The Connected TV Terminology Cheat Sheet for B2B Marketers

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