Your Performance TV Guide to Mother’s Day Audiences 2025

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Mother’s Day is a key moment for consumers looking to show appreciation for the moms and mother figures in their lives — and they’re willing to spend big to do it. In 2024, the holiday drove a record-breaking $33.5 billion in spending, and that enthusiasm isn’t slowing down. As shoppers search for the perfect gift, Connected TV offers brands a powerful way to reach them with timely, relevant messaging. This guide will break down how to tap into Mother’s Day audiences and maximize your impact during this high-intent shopping season.

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Your Performance TV Guide to Mother’s Day Audiences 2025

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