Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know how to meet consumers where they are. From Memorial Day to Labor Day and everything in between, shoppers are leaning in, planning ahead, and spending across a number of categories. And with the right Connected TV strategy, marketers can turn those summer vibes into real results. This guide will walk you through the top targetable audiences to maximize your impact during this high-intent shopping season.
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