60% of CTV Households Watch Ad-Supported Streaming Services on TV

3 Min Read

Despite the uncertainty the world of advertising faced over the last year, Connected TV has consistently proved itself to be one of the fastest-growing advertising channels. And according to a new study from TDG research, that growth continues to remain strong. This is in part due to the growing popularity of streaming TV – 6 out of 10 Connected TV households are now watching free ad-supported streaming services on TV. The study also found that 24% of these households use such a service daily, 32% weekly, and 44% monthly.

This is good news for advertisers looking to start running their campaigns through Connected TV – this ad channel is unique for its ability to combine the targeting and speed of digital with the power and prestige of television. In fact, 60% of premium video ad views are sourced from CTV, according to FreeWheel’s latest U.S. Video Marketplace Report. And with more and more Connected TV inventory becoming available every day, marketers looking to capitalize on this channel’s growing user base should be looking to add CTV advertising to their own marketing strategies.

Connected TV in the News

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MRC Strips Nielsen Of Its National, Local TV Accreditation
AdExchanger
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic.

Disney To Boost Bundle By Moving Hotstar Content To Hulu, ESPN+ In U.S.
MediaPost
In the latest move in its heightened push to consolidate and drive subscriptions to the Disney Bundle — Disney+, Hulu and ESPN+ — Disney is phasing out its Hotstar service in the U.S. and migrating that programming to Hulu and ESPN+.

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