Connected TV

60% of CTV Households Watch Ad-Supported Streaming Services on TV

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60% of CTV Households Watch Ad-Supported Streaming Services on TV

3 Min Read

Despite the uncertainty the world of advertising faced over the last year, Connected TV has consistently proved itself to be one of the fastest-growing advertising channels. And according to a new study from TDG research, that growth continues to remain strong. This is in part due to the growing popularity of streaming TV – 6 out of 10 Connected TV households are now watching free ad-supported streaming services on TV. The study also found that 24% of these households use such a service daily, 32% weekly, and 44% monthly.

This is good news for advertisers looking to start running their campaigns through Connected TV – this ad channel is unique for its ability to combine the targeting and speed of digital with the power and prestige of television. In fact, 60% of premium video ad views are sourced from CTV, according to FreeWheel’s latest U.S. Video Marketplace Report. And with more and more Connected TV inventory becoming available every day, marketers looking to capitalize on this channel’s growing user base should be looking to add CTV advertising to their own marketing strategies.

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