Speak to a CTV Expert

    Let’s talk! We’re eager to help you get started on Connected TV. First we need some basic info

    Great - what's your title and where do you work?

    1. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    1. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    That's all we need — we'll be in touch shortly.

    Connected TV

    60% of CTV Households Watch Ad-Supported Streaming Services on TV

    Your destination for the latest CTV stats, trends, and insights.

    60% of CTV Households Watch Ad-Supported Streaming Services on TV

    2 Min Read

    Despite the uncertainty the world of advertising faced over the last year, Connected TV has consistently proved itself to be one of the fastest growing advertising channels. And according to a new study from TDG research, that growth continues to remain strong. This is in part due to the growing popularity of streaming TV – 6 out of 10 Connected TV households are now watching free, ad-supported streaming services on TV. The study also found that 24% of these households use such a service daily, 32% weekly, and 44% monthly.

    This is good news for advertisers looking to start running their campaigns through Connected TV – this ad channel is unique for its ability to combine the targeting and speed of digital with the power and prestige of television. In fact, 60% of premium video ad views are sourced from CTV, according to FreeWheel’s latest U.S. Video Marketplace Report. And with more and more Connected TV inventory becoming available every day, marketers looking to capitalize on this channel’s growing user base should be looking to add CTV to their own marketing strategies.

    Connected TV in the News

    ESPN+ Asks Sports Fans to Join the Evolution in New Campaign
    Adweek
    ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service.

    MRC Strips Nielsen Of Its National, Local TV Accreditation
    AdExchanger
    The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic.

    Disney To Boost Bundle By Moving Hotstar Content To Hulu, ESPN+ In U.S.
    MediaPost
    In the latest move in its heightened push to consolidate and drive subscriptions to the Disney Bundle — Disney+, Hulu and ESPN+ — Disney is phasing out its Hotstar service in the U.S. and migrating that programming to Hulu and ESPN+.

    Get the Latest Connected TV News, Right to Your Inbox

    Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV loop again.