Performance Marketing vs Brand Marketing: What’s the Difference?
by Isabel Greenfield
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With Americans spending even more time at home, it is not surprising that ad dollars are following them into their living rooms. A recent report released by MoffettNathanson Research found that Connected TV ad revenue is expected to reach $8 billion by the end of 2020. This comes with news that video impressions served to CTV platforms rose 40% in Q2 – a consistent trend that has only increased as stay-at-home restrictions continue into the remainder of the year.
This will only become more apparent as political campaigns continue to utilize Connected TV to advertise their campaign in the upcoming election. Rather than turning to the user-generated content available on social media, a platform that has seen some heavy backlash for political advertisers in the last few years, advertising on Connected TV provides a premium, brand-safe environment. And with the advanced targeting capabilities of this channel, political advertisers can expect to create unique audience segments based on specific demographic criteria – guaranteeing that their ads are getting in front of the right people at the right time.
What CTV Offers Political Advertisers In The 2020 Election
With stay-at-home orders and social distancing in place due to COVID-19, streaming TV’s popularity is accelerating. Campaign ad dollars are likely to continue flowing digitally.
Who is Doing CTV and OTT Right?
Video impressions served to Connected TV platforms rose to 40% in Q2, after a drop off in Q1, according to a new benchmark study from Extreme Reach.
CTV and Programmatic Are Major Players in Digital Political Marketing
Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic and connected TV are major players in advertising for the upcoming 2020 election cycle.
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