So Long, Agencies: Why Brands Are Shifting CTV Advertising In-House
by Stephen Graveman
3 Min Read
Your destination for the latest CTV stats, trends, and insights
2 Min Read
As the pandemic continues to change consumer behavior when it comes to when and how viewers have been watching their favorite shows over the last year, streaming TV finds itself coming out on top of the advertising pack. And it looks like advertisers are taking notice. A recent study from Tremor Video that focused on how CTV is used by advertisers found that 85% of the respondents believe Connected TV is a key part of their video advertising strategy, and 90% have plans to increase their CTV budgets in 2021.
So it comes as no surprise that Business Insider is reporting that Connected TV investments are expected to reach $13.41 billion this year. This is in part due to the fact that many advertisers find CTV to be an effective way to achieve their marketing goals – 94% of those surveyed by Tremor Video believe that CTV campaigns successfully hit their key objectives. As Connected TV continues to grow in popularity among consumers and marketers alike, this channel is primed to become a key part of every successful marketing campaign.
AT&T-Discovery Announce Merger, Reshaping Media Landscape
AT&T and Discovery have officially announced a merger that will once again reshape the media landscape.
Roku and YouTube Are Battling for Your Precious TV Data
Connected TV advertising brought in $9 billion last year and is poised to grow as more viewers shift from cable to streaming.
TV’s Scheduling Challenge: We Watch In An On-Demand Age
TV scheduling has always been a key task of TV networks executives when it comes to prime-time entertainment. What happens now in a mostly on-demand world of TV and movie non-sports entertainment?
Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV loop again.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.