Speak to a CTV Expert

    Let’s talk! We’re eager to help you get started on Connected TV. First we need some basic info

    (Must be your work email address)

    Great - what's your title and where do you work?

    We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    That's all we need — we'll be in touch shortly.

    Connected TV

    Connected TV investments are expected to reach $13.41 billion in 2021

    Your destination for the latest CTV stats, trends, and insights

    Connected TV investments are expected to reach $13.41 billion in 2021

    2 Min Read

    As the pandemic continues to change consumer behavior when it comes to when and how viewers have been watching their favorite shows over the last year, streaming TV finds itself coming out on top of the advertising pack. And it looks like advertisers are taking notice. A recent study from Tremor Video that focused on how CTV is used by advertisers found that 85% of the respondents believe Connected TV is a key part of their video advertising strategy, and 90% have plans to increase their CTV budgets in 2021. 

    So it comes as no surprise that Business Insider is reporting that Connected TV investments are expected to reach $13.41 billion this year. This is in part due to the fact that many advertisers find CTV to be an effective way to achieve their marketing goals – 94% of those surveyed by Tremor Video believe that CTV campaigns successfully hit their key objectives. As Connected TV continues to grow in popularity among consumers and marketers alike, this channel is primed to become a key part of every successful marketing campaign.

    Connected TV in the News

    AT&T-Discovery Announce Merger, Reshaping Media Landscape
    AT&T and Discovery have officially announced a merger that will once again reshape the media landscape.

    Roku and YouTube Are Battling for Your Precious TV Data
    Connected TV advertising brought in $9 billion last year and is poised to grow as more viewers shift from cable to streaming.

    TV’s Scheduling Challenge: We Watch In An On-Demand Age
    Media Post
    TV scheduling has always been a key task of TV networks executives when it comes to prime-time entertainment. What happens now in a mostly on-demand world of TV and movie non-sports entertainment?

    Get the Latest Connected TV News, Right to Your Inbox

    Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.