Cookie-less Marketing, CTV Audience Segments, & More | Weekly Marketing News

4 Min Read

This week there was a lot of industry news for marketers to stay on top of – with everything from Google’s upcoming phase-out of cookies to the best Connected TV audience segments for B2B brands making waves. To make it easier to see the most important stories, we created this roundup of the best marketing articles. 

DIGITAL

5 Digital Marketing Trends That You Need To Know – While the past 18 months have been far too uncertain for brands to predict, the coming year looks set to settle down and bring with it a whole new raft of trends to follow.  

Marketing in a Cookie-less World – The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online advertising. 

How to Do Digital Marketing for Real Estate – As in every industry, digital marketing has become increasingly important in real estate. Being in real estate requires you to be extremely competitive if you want to be successful, so you always have to be ahead of all the latest trends. 

How Brands can Chart the Path to True Omnichannel Marketing – Omnichannel is the favorite buzzword right now in the digital marketing industry. Everyone says they’re selling omnichannel solutions, everyone’s tech stack is omnichannel, everyone’s favorite new cocktail is an omnichannel mix. It’s the new big thing.

CONNECTED TV & STREAMING

CTV is Exploding, but can Marketers Capitalize on its Promise? – Executives at Advertising Week spoke about the opportunity Connected TV presents despite persistent issues with fragmentation and measurement.

Tokyo Olympics Boosted NBCU Quarter—But Did It Help Peacock? – A year ago, Comcast and NBCUniversal’s top executives said that the once-delayed 2020 Tokyo Olympics would deliver a major boost to its fledgling streaming service Peacock with new sign-ups and subscribers. 

Who’s Your Audience? – Learn more about the range and depth of consumers available to advertisers running Connected TV campaigns, and to help identify the right (and sometimes unexpected) audiences that will deliver strong performance.

Hulu Leads in Ad Revenues Among CTV Players – Among CTV companies, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020. Hulu has previously been the top earner for ad revenues and will continue to hold that position through eMarketer’s 2023 forecast.

We Learned the Secret to the Perfect CTV Ad – With its ability to tell stories, inspire, educate, and entertain, the modern TV ad is one of the most effective and powerful forms of advertising. 

Google CEO Says Connected TVs Are A “Top Priority” – A new report from The Information claims Google CEO Sundar Pichai is making the company’s Connected TV business a “top priority,” as the company battles rivals Amazon and Roku.  

MOBILE

Facebook Changes its Name to Meta – The new name was revealed by Facebook CEO Mark Zuckerberg at the company’s Connect 2021 event. The company said that Meta’s focus will be “to bring the metaverse to life and help people connect, find communities and grow businesses.”

5 Reasons to Use Branded Content on Social Media to Connect With Customers – In the age of discovery commerce, where the in-person, window-shopping experience now frequently happens in the digital space, branded content is like a trusted friend. 

Apple Invites Chaos to Mobile Advertising – After revealing that an Apple privacy change was denting its ad business Thursday evening, Snap stock plunged 27% yesterday—its worst day ever—and dragged other social media stocks like Facebook, Twitter, and Pinterest down with it. In all, more than $150 billion in value was wiped out. 

Unlocking Mobile’s Branding Potential – For many, mobile is now the primary means of online access, and whether people are on the go or on the sofa, brands can reach individuals irrespective of location.  

WE’LL KEEP YOU UP-TO-DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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