What Is Fandango at Home? Pricing & How It Works

Connected TV

In the evolving landscape of Connected TV (CTV), platforms like Fandango at Home are reshaping how audiences access premium entertainment, blending free ad-supported streaming with on-demand rentals and purchases. This service, formerly known as Vudu, also caters to performance marketers and digital-first brands by offering targeted advertising opportunities within a high-engagement streaming environment. 

As CTV viewership surges, with research showing that 88% of U.S. households now own a CTV device, Fandango at Home stands out for its seamless integration of content discovery and monetization strategies.

What Is Fandango at Home?

Fandango at Home is a digital video-on-demand platform that allows users to rent, buy, or stream movies and TV shows without a monthly subscription, including a vast library of free content supported by streaming ads. Acquired by Fandango in 2020 and rebranded in 2024, it boasts over 250,000 titles, making it a go-to for entertainment seekers and a valuable channel for advertisers aiming to reach engaged viewers during peak streaming times.

How Does Fandango at Home Work?

Users start by creating a free account on the website or app, then browse an extensive catalog of movies and TV episodes categorized by genre, popularity, or new releases. Once selected, content can be rented for temporary access, purchased for permanent ownership, or watched for free with intermittent ads, all streamed directly to compatible devices. 

This model emphasizes flexibility, aligning with modern viewing habits where, according to industry reports, ad-supported streaming now accounts for upwards of 70% of CTV consumption.

Is Fandango at Home Free?

How much does Fandango at Home cost? Fandango at Home offers a free tier with access to thousands of movies and shows, funded through advertising, and requires no signup fees or subscriptions. Users simply create an account to access this content. 

For premium options, rentals typically range from $1 to $6 per movie, providing 48-hour access once playback begins, while purchases cost $5 to $30, granting indefinite streaming rights across linked devices. 

TV content follows a similar structure, with individual episodes priced at $2 to $4 and full seasons from $17 to $44, allowing viewers to tailor spending to their needs without ongoing commitments.

Types of Content Available

Fandango at Home provides a diverse array of entertainment options, from blockbuster films to binge-worthy series, appealing to a broad audience while offering brands contextual ad placements tied to viewer interests.

• Movies: A massive selection of over 250,000 films spanning genres like action, comedy, and drama, available for rent, purchase, or free viewing with ads.
• TV Shows: Full seasons and episodes from popular networks, including classics and current hits.
• Free Content: Thousands of titles supported by ads, featuring a mix of older favorites and select new releases to attract cost-conscious viewers.
• 4K UHD Titles: The largest collection of ultra-high-definition content, with premium visuals for rentals and purchases, enhancing immersion on compatible devices.
• Genre-Specific Collections: Curated hubs for adventure, animation, classics, and more, making it easy to discover niche content tailored to personal tastes.

How to Sign Up for Fandango at Home

Getting started with Fandango at Home is straightforward, requiring just a few steps to unlock its full library and personalized recommendations.

• Visit the Website or Download the App: Head to athome.fandango.com or grab the app from your device’s store to begin the process on desktop, mobile, or smart TV.
• Create an Account: Enter your email and password, or link an existing Fandango or Walmart account for seamless integration and quick setup.
• Verify Your Email: Confirm your registration via a sent link to activate features like content purchases and device linking.
• Add Payment Info (Optional): Input credit card details if planning to rent or buy, though this isn’t needed for free ad-supported viewing.
• Browse and Stream: Log in to explore the catalog, with immediate access to free content and options to build your library.

How Does Fandango at Home Advertising Work?

On Fandango at Home, advertising integrates seamlessly into the free content stream, where non-skippable TV ads appear before, during, and after movies or episodes, targeting users based on viewing history and demographics to maximize relevance. This ad-supported model, which powers thousands of free titles, leverages proprietary data from the Fandango network to deliver precise placements.

For brands and agencies, ad opportunities extend beyond standard spots to include sponsorships and custom integrations, allowing for high-impact OTT advertising campaigns tied to movie lifecycles and audience insights. With CTV ad spend projected to reach $37 billion by 2026, platforms like this enable data-driven connectivity through integrations and APIs, ensuring measurable results in a brand-safe environment.

What Devices Support Fandango at Home?

Fandango at Home is compatible with a wide range of OTT devices, ensuring accessibility for streaming on the go or at home, which is key for reaching diverse audiences in the CTV space.

• Smartphones and Tablets: Available on Android (version 5.0+) and iOS (version 10+) devices via app stores, supporting mobile viewing with purchase options on Android.
• Streaming Devices: Works on Roku, Amazon Fire TV, Apple TV (HD and 4K models), Chromecast, Android TV, and Nvidia Shield for easy big-screen access.
• Smart TVs: Integrated with major brands like Samsung, LG, and Vizio, allowing direct app installation for native streaming without extra hardware.
• Cable Boxes and Set-Top Boxes: Supported on Xfinity X1 and Flex, plus TiVo EDGE series, for users with traditional TV setups.
• Computers: Accessible via web browser on athome.fandango.com, ideal for desktop browsing and management of your library.

Why You Need Performance TV

Want to reach streaming audiences beyond Fandango at Home? While Fandango at Home focuses on on-demand rentals and purchases, MNTN’s Connected TV platform gives you access to premium ad-supported CTV inventory across top streaming networks. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns reach engaged viewers—and deliver measurable performance.

Here’s how MNTN Performance TV helps marketers connect with streaming audiences outside Fandango at Home:

• Premium CTV Inventory – Run ads on top ad-supported streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting ensures your ads reach high-intent audiences most likely to engage and convert.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, giving you clear, actionable insights.
• Automated Optimization – AI continuously fine-tunes campaigns in real time, maximizing efficiency and eliminating wasted spend.
• Reporting Suite – Access real-time performance data to measure engagement, conversions, and ROI with precision.

Expand your reach beyond Fandango at Home with performance-driven CTV campaigns—sign up today to get started with MNTN’s self-serve software.

Fandango at Home: Final Thoughts

As CTV continues to dominate digital advertising, Fandango at Home exemplifies how hybrid models—combining free access with premium options—drive viewer engagement and open new avenues for targeted campaigns. Its user-friendly interface and extensive library make it a strong contender for brands seeking to connect with entertainment enthusiasts.