D2C Ad Recommendations, Consumer Behavior on Mobile, & More | Weekly Marketing News

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This week there was a lot of industry news for marketers to follow. Luckily, we took the time to create this roundup so you can see it all in one place.

Entrepreneur has some recommendations for D2C brands looking to grow their digital presence. Rather than relying on third-party data and only running ads on sites like Facebook, they suggest taking the time to analyze their data in order to better understand their potential customers and their buying patterns. And in mobile marketing news, a new article from AI Authority says that marketers who have been advertising on mobile can no longer ignore the Connected TV ads ecosystem. Their survey found that 76% of all respondents use their mobile devices while streaming TV, and AI Authority explains that this has huge impacts on marketers who are interested in using their data to create a unified experience across these two devices. 

For more of the marketing news that was released this week, check out the list below. 

DIGITAL

How You Should Evolve Your D2C Brand as Digital Marketing Evolves – The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet.

The Four Things Keeping Digital Marketers Up at Night and How to Solve Them – Anyone in charge of digital ad spend knows all too well the inevitability of change, but there are some topics that are especially front of mind for digital leaders today.

Apple, Amazon Lead Interbrand Global Brand Value Research – The world’s business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world’s most valuable brand. 

3 Ways to Amp up your Digital Marketing Efforts – The digital transformation ushered in digital marketing, an effective technique for businesses to improve customer relationships, be more visible, and boost their growth. 

CONNECTED TV & STREAMING

Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To ‘Hours Viewed’ – Looking past its content issues earlier in the year, driven by the COVID-19 pandemic, Netflix over-delivered in terms of added worldwide subscribers in the third quarter — up 4.4 million — now totaling 214 million paid global members, due to fresh TV content.

Streaming’s Seachange Signals a New Dynamic at Play – Publishers, advertisers and measurement firms are all trying to figure out their place in a Connected TV world.

How the TV Industry Has Evolved in the New Age – At the FreeWheel Council for Premium Video’s first in-person meeting in nearly two years, TV insiders recount what’s changed—and what’s next

84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social – Eighty-four percent of U.S. consumers report having subscription video-on-demand services — the same percentage who report spending more time on online entertainment activities and less on in-person, out-of-home entertainment.

Why CTV is Good for Brands, Advertisers, and…Linear TV!? – Television remains one of the most powerful and influential forms of advertising in the world. As a result, some of the most successful ad campaigns of all time have been television ads. But in today’s digital age, linear TV has natural shortcomings that put it behind other formats.

MOBILE

What Mobile Marketers Need to Know to Drive Performance with CTVs – As people embrace streaming on their mobile devices and Connected TVs (CTV), it also means there are a plethora of new opportunities for marketers to reach a fast-growing audience.  

Facebook is Planning to Rebrand the Company with a New Name – Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter. 

WE’LL KEEP YOU UP-TO-DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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