What Is View-Through Attribution (VTA) And How Does It Work?
by Frankie Karrer
7 Min Read
2 Min Read
What a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one of the most memorable years of our lifetime, and we’re hoping to finish off on a high note. The holidays are on the horizon and we’ve gone back to basics with our latest content series starring our very own Performance TV user-interface as the special guest. Be sure to check out our deep dive into retargeting strategies that can help maximize conversions on both display and Connected TV. Oh, and who knew Ocean Spray could break the internet with a guy on a skateboard and a Fleetwood Mac classic? Lastly, we take a look at how Connected TV influenced this year’s Presidential Election, and fast forward to New Year’s campaign planning – because it’s never too early to plan ahead.
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