Navigating the Growing Connected TV Advertising Landscape
by Jaci Schreckengost
3 Min Read
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. As a consumer, what do you think is the most effective type of advertising media, television advertising, radio advertising, etc.? Why?
A. Television advertising. This media form has made a lot of headway in the past few years, and it’s only about to get bigger as it has evolved from a traditional advertising medium to a direct-response digital channel.
Q. Can a marketer use television to target consumers?
A. Yes they can. Streaming tv (or Connected TV as we like to call it) has unlocked many opportunities for brands who want to target users on television. Best of all, not only can you target audiences, but you can also measure the impact of your campaigns.
Q. In the world of Netflix, Prime Video, and other OTT platforms, how relevant is television advertising?
A. Besides Netflix, who have yet to release an ad supported model of their platform, most OTT advertising platforms rely heavily on television advertising for revenue. And that’s only going to trend upwards as customer behavior shifts towards permanent streaming viewing.
Q. Why are ads during streaming never laggy or need to buffer?
A. Ultimately, your streaming service is only as good as your internet connection, since it relies on it to run smoothly. However, assuming it’s in top notch condition, then you shouldn’t run into any problems with viewing ads on streaming TV (we like to call it Connected TV).
Q. For TV, do businesses pay for ads before or after the ad is aired? If before, is the cost based off predicted viewership?
A. What type of television advertising you’re talking about – linear tv or streaming (Connected TV) advertising? Linear TV advertisers buy advertising inventory based on viewer ratings and predicted viewership, but Connected TV approaches things a little differently.
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