vMVPD (Virtual Multichannel Video Programming Distributor)
by The MNTN Team
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Netflix has expanded its advertising offerings, giving brands access to a premium, highly engaged streaming audience in 2025. With advanced targeting, ad formats, and measurement tools, advertisers can now reach Netflix viewers in a way never possible.
This guide covers everything you need to know about Netflix advertising, from campaign setup to best practices for maximizing performance.
Note: MNTN does not currently offer Netflix inventory, so this article is purely informational.
Netflix advertising allows brands to place ads within the platform’s ad-supported streaming tier, reaching a large and highly engaged audience. Advertisers can leverage premium, non-skippable ad placements that appear before, during, or after Netflix shows and movies.
With advanced targeting, audience segmentation, and real-time performance tracking, Netflix advertising offers a new way to connect with viewers on their favorite CTV platforms.
Advertising on Netflix can offer a ton of perks for your brand.
One of the standout benefits of advertising on CTV is precision targeting. Unlike traditional television, Netflix supports the creation of custom audiences. You can connect with users based on their preferences and behaviors. This ensures your ads reach the most relevant audience and helps prevent ad waste.
You only have a few seconds to connect with users. The good news is that they may be more likely to sit through and pay attention to your ad content if they are already enamored with their favorite show. Running ads on Netflix can help boost engagement and ensure your message hits home.
Despite facing stiff competition in recent years, Netflix remains the premier streaming service. It has hundreds of millions of subscribers and premium content that consumers love. You’ll be able to position your streaming ads alongside the latest movies and shows, including Netflix exclusives, and hit content that racks up tons of views.
A staggering 75% of audience members aged 18-34 have a Netflix subscription. If the younger crowd makes up a large chunk of your ideal audience, advertising on Netflix is the way to go. It’s a prime opportunity to make an impression.
Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics, such as impressions, click-through rates, and viewer engagement. Use these tools to look at the big picture while also obtaining granular insights about campaign impact.
Netflix advertising is a game-changer for brands looking to engage streaming audiences in a high-quality, subscription-based environment.
Unlike traditional TV advertising, Netflix ads are seamlessly integrated into premium content, ensuring maximum visibility without the clutter of oversaturated ad breaks. By leveraging data-driven targeting and in-depth reporting, advertisers can fine-tune campaigns for better reach, engagement, and ROI.
Netflix Ad Manager is the streaming service’s user interface for ads. It’s where you’ll go to set up campaigns, select target audiences, and upload creative assets. The Netflix Ad Manager also includes various reporting tools to help you understand your campaign’s reach.
The only downside is that you’ll have to interface with other ad managers for each streaming service you want to run OTT advertising on. Alternatively, you can use a consolidated solution like MNTN Performance TV to access premium inventory and run your campaigns.
While MNTN doesn’t currently host inventory on Netflix, our platform does empower you with cutting-edge tools and resources designed to maximize reach and content impact. You can run your Netflix campaigns in the native ad manager and oversee all of your other CTV advertising efforts using MNTN.
Netflix offers multiple ad formats that integrate seamlessly into its streaming experience, ensuring brands can engage viewers at key moments.
Pre-roll ads play before a show or movie begins, giving brands a prime opportunity to capture attention while viewers are fully engaged. These non-skippable, high-quality placements ensure that your message is seen before the content starts.
Mid-roll ads appear during natural breaks in longer content, similar to traditional TV commercials. Since viewers are already immersed in the show or movie, these ad placements benefit from high engagement and retention.
Post-roll ads run after the content has ended, providing a less intrusive way to reach audiences without interrupting their viewing experience. These placements are ideal for brand awareness and reinforcing messaging after an engaging show or film.
You can start advertising on Netflix in a few steps.
To advertise on Netflix, start by filling out this form. Once inside the platform, you’ll gain access to Netflix’s ad options, allowing you to manage your campaigns and strategically select where and when your ads will be shown.
Identify the purpose of your campaign, provide some basic details, and create a budget. You’ll also need to pick a goal (i.e., brand awareness or lead generation) and choose the duration.
Netflix’s advanced targeting options allow you to narrow down your audience to ensure your ads reach the right viewers. Use various criteria like demographics, interests, and viewing behaviors to customize who sees your content.
Upload your creative content to the platform. Ensure the formatting matches Netflix’s specifications and guidelines for optimal performance. High-quality, engaging content is crucial for capturing viewers’ attention.
After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. Track key metrics and adjust your strategy as needed to improve results. Don’t be afraid to pivot if things aren’t working.
Netflix integrates ads a few times an hour, typically during natural plot pauses to maintain a smooth viewing experience. Ads will appear both before and during certain TV shows and movies, while some new releases only have ads at the beginning.
The progress bar signals upcoming ad breaks, and while watching, the upper-right corner displays the number of ads in each break. During these ads, fast-forwarding and skipping are disabled.
Netflix curates ads according to users’ activities on the platform, including the genres they prefer and their broader location, such as their city and state.
Moreover, unless users have opted out, ads may also be personalized based on their activity across other apps or websites. If users choose to opt out of behavioral advertising, they will still encounter ads, but these will not be tailored using data from external behaviors.
There’s a lot of speculation swirling around Netflix advertising costs. Like other CTV streaming platforms, Netflix is selling ad space using the cost per mille (CPM) standard.
Here are some of the factors that influence cost:
Although CPMs will vary widely between campaigns, most users can expect to fall between $20-60 per thousand people reached.
To maximize performance on Netflix, advertisers should focus on high-quality production, strategic targeting, and continuous optimization.
Netflix viewers are accustomed to premium, high-production-value content, so your ads should match that standard. Investing in polished visuals, compelling storytelling, and immersive sound design will help your brand stand out.
Netflix allows advertisers to reach specific audiences based on demographics, interests, and viewing habits. By using these precise targeting tools, you can ensure your ads are shown to the most relevant viewers, reducing ad waste.
Streaming audiences have limited attention spans, so your ad should deliver a clear, impactful message within the first few seconds. A strong hook and concise storytelling help maintain engagement and drive action.
Ads that match the tone, themes, or genres of trending Netflix shows and movies feel more natural and engaging. This approach helps create a seamless viewing experience, making audiences more receptive to your message.
Testing multiple ad versions with different messaging, visuals, and CTAs allows you to identify what resonates best with your audience. Continuous testing and optimization help improve ad performance and maximize ROI.
Netflix advertising is a powerful way to reach engaged streaming audiences—but why limit your reach to just one platform? MNTN Performance TV gives you access to 150+ premium streaming networks, ensuring your brand connects with the right viewers, wherever they’re watching.
With advanced targeting, real-time attribution, and transparent reporting, MNTN turns Connected TV into a true performance marketing channel.
Expand your reach, optimize your results, and make CTV work harder for your brand with MNTN. Launch your campaign today.
Netflix advertising offers a unique opportunity to reach engaged audiences through one of the top streaming platforms. Precisely targeting your ideal audience and creating premium ads will help you achieve campaign goals and deliver meaningful results.
If you want to expand your horizons beyond Netflix, MNTN Performance TV can help.
Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Request a demo today to speak to an expert.
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