Featured Blog Post
Tech

Seeing Is Believing: Inside MNTN's Executive Ads

by Web Team

8 Min Read

You are spending real money on Connected TV. Your ad is airing in living rooms across the country, against shows people actually watch on premium networks like Peacock, ESPN, and HBO Max. But unless you’re intentional about it, you may...

Most Recent Posts

The Latest Ad Trends That Marketers In the Know Need to Know

According to science*, these are the three fastest observed phenomena in the world: As marketers, we’re expected to not just be in the know on...

6 Min Read

Read More

Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

For challenger brands with unique products, finding the right consumers can be difficult, and traditional targeting just doesn’t cut it. For brands with broader appeal,...

3 Min Read

Read More

Upfronts 2024: How Fragmentation, New Models, and Brand-fluencers Are Shaping the Future of Connected TV

The upfronts has come and gone for another year, but it’s left many questions about Connected TV and its place in the digital ecosystem. Here’s...

8 Min Read

Read More

Move Over, Brand Awareness: Performance is Stealing the (TV) Show

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And...

5 Min Read

Read More

The Future of (C)TV Is Now

If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a...

4 Min Read

Read More

We’re Bringing Real-World Measurement to Real-Time Reporting — Introducing Offline Attribution

Is brick and mortar dead? Or is it having a moment? Turns out it’s neither of those — in fact, it’s here to stay. The...

3 Min Read

Read More

From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming

The Netflix Q1 2024 performance report is out. Not only did it cover the streamer’s recent results, it also came with news that might determine...

8 Min Read

Read More

Seeing Connected TV Through a Search Marketer Lens 

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect...

3 Min Read

Read More

Blast From the Past: Streaming is Reviving the TV of Old

Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is “new” is technically based on...

4 Min Read

Read More

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.