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Seeing Is Believing: Inside MNTN's Executive Ads
by Web Team
8 Min Read
You are spending real money on Connected TV. Your ad is airing in living rooms across the country, against shows people actually watch on premium networks like Peacock, ESPN, and HBO Max. But unless you’re intentional about it, you may...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
New From MNTN: Optimize Your TV Creative With AI Insights
Performance marketers know that great creative isn’t just a nice-to-have — it’s a performance multiplier. In fact, according to Nielsen, 47% of campaign success comes...
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Read MoreReal World Performance Wins from MNTN’s Top Retail Advertisers
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As...
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Read MoreClearing The Air: Why Your CTV Reporting Needs More Transparency
Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance...
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Read MoreHow a Better Approach to Third-Party Audiences Leads to Stronger Performance
Whether you’re a Connected TV (CTV) advertising newbie, a veteran, or anywhere in between, you know audience building is a key component of lasting success...
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Read MoreA Tale of Two B2B Case Studies
Connected TV may not be the conventional advertising platform for B2B brands, but for those that have explored this avenue, they have seen real performance...
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Read More“Automated Optimization”—When It’s Done Right, It’s More Than Just a Buzzword
These days, every adtech product out there offers some form of automation. In theory, this is ideal, but with automation mentioned everywhere you look, the...
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Read MoreIntroducing MNTN’s Incrementality Reporting for Connected TV
We know it’s important to understand the true impact of your advertising—especially when it comes to the unique conversions and revenue you’re driving to grow...
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Read MoreMNTN Raises $119 Million with BlackRock and Fidelity
Los Angeles, CA – February 1st, 2022 – MNTN, the leading marketing software platform for Connected TV advertising, today announced that it has raised $119...
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