Travel Marketing, Q1 Streaming Growth, & More | Weekly Marketing News

3 Min Read

Last week, everything from using video content for travel marketing to the growth of Connected TV ad impressions during Q1 making headlines made headlines in the world of marketing. To make it easier for you to keep on top of the most useful stories, we compiled a list of the most interesting articles from last week.

DIGITAL

How to Build Video Messages That Travel Everywhere – Adit Abhyankar, CEO of Ad-Lib.io, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time.

5 Digital Marketing Trends For Your Business In 2021 – In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies.

iOS 14.5 Update Launches & More Digital Marketing News – The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search. 

Digital Marketing in 2021: A Holistic Strategy You’ve Never Heard Before  – Digital Marketing Experts are constantly calibrating and testing their own strategies to stand out and grow, and most of them are optimizing three specific aspects of their websites in order to succeed. 

CONNECTED TV & STREAMING

Oscar Viewing Is Down — What’s To Blame? – The king of all trophy-based entertainment awards shows, “The Oscars” on ABC, took another massive hit this year, down 60% — to 9.8 million viewers from 23.6 million viewers a year ago.

Nielsen Will Start Measuring Streaming More Like Linear TV – The measurement firm is rolling out a new ratings system that will measure total viewing and audience demographic information across 10 subscription video-on-demand, ad-supported video-on-demand, MVPD and vMVPD services.

Shifting From Older to Newer Media Advertising Strategies – Can clients apply the same strategies that have worked effectively for decades in linear, or do they need to change their ways for the environment?

Q1 Streaming Ads Grew As Global Streaming, Social Surged – This year’s first quarter saw a resurgence of streaming ads, with ad attempts up 4%, ad impressions up 13% and missed-ad opportunities falling 16% quarter-over-quarter, according to Conviva’s Q1 State of Streaming report. 

Discovery Counts 15 Million Total Streaming Subscribers as Discovery+ Rollout Continues – Since the end of 2020, Discovery, which is looking to level its linear business with a push into streaming, has added about 10 million new paying streaming subscribers across its portfolio. 

MOBILE

Almost half of shopping is now done on smartphones – Adobe’s latest Digital Economy Index has revealed this week that almost half (44 per cent) of shopping is now done on a smartphone. 

Why online community is driving real-life action for brands  – Jack Koch, Global Head of Marketing Sciences at Reddit, explains how consumers have turned to online communities for support during the pandemic, and the opportunities this trend presents for brands who can insert themselves sensitively into the conversation.

Searches on Pinterest Begin to Reflect Life After the Pandemic – Pinterest says that searches are now moving toward topics like outfits and vacations, although searches for things like home renovations remain robust, as the housing boom across the U.S. shows no signs of slowing. 

WE’LL KEEP YOU UP-TO-DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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