What Is Disney Plus? Plans, Pricing, & How to Sign Up

Connected TV

In an era where Connected TV (CTV) dominates entertainment consumption, with research showing CTV accounting for 47.5% of total TV viewing time in 2025, Disney Plus stands out as a powerhouse platform blending timeless classics with cutting-edge originals. 

For advertisers eyeing premium audiences, Disney+ offers a gateway to engaged viewers, while consumers enjoy seamless access to family-friendly content that drives loyalty and repeat visits. This guide breaks down everything from plans and pricing to advertising mechanics, helping marketers optimize campaigns and viewers make informed choices.

What Is Disney Plus?

Disney Plus is a subscription-based streaming service from The Walt Disney Company, offering on-demand access to a vast library of movies, TV shows, and exclusive originals from iconic brands like Disney, Pixar, Marvel, Star Wars, and National Geographic. Launched in 2019, it has grown to about 131.6 million global subscribers as of late 2025, per Disney’s earnings reports, making it a key player in the CTV landscape for both entertainment and targeted advertising opportunities.

Types of Content Available

Disney+ curates a diverse mix of content that appeals to families, fans, and niche enthusiasts, such as:

• Disney Classics: Timeless animated films and series like The Lion King and Cinderella, perfect for nostalgic family viewing.
• Pixar Animations: Heartwarming stories with stunning visuals, such as Toy Story and Inside Out.
• Marvel Superhero Epics: Action-packed movies and series from the Marvel Cinematic Universe, including Avengers: Endgame and WandaVision.
• Star Wars Sci-Fi Sagas: Epic narratives spanning films, series, and spin-offs like The Mandalorian and the original trilogy.
• National Geographic Documentaries: Educational explorations of nature, science, and culture, such as The World According to Jeff Goldblum.
• Exclusive Originals: Platform-specific content like Only Murders in the Building (via Hulu integration).
• Live Sports via ESPN: Real-time events and highlights from leagues like the NFL and NBA in bundled plans.

How to Sign Up for Disney Plus

Getting started with Disney Plus is straightforward. Simply head to the official site and follow these steps.

• Visit DisneyPlus.com: Navigate to the homepage and scroll down until you find the plans (if it doesn’t take you there by default).
• Choose a Plan: Select from standalone or bundled options based on your needs, with details on ads, pricing, and features displayed clearly.
• Enter Your Email: Provide a valid email address to create or link to your MyDisney account, ensuring seamless access across Disney services.
• Enter Payment Details: Input your credit card or preferred payment method, confirming any promotional offers like discounted first months.
• Start Streaming: Once confirmed, log in on your device and enjoy immediate access, with profile setup for personalized recommendations.

Disney Plus Plans & Pricing

Disney+ offers flexible pricing tiers and bundles to suit varying budgets and viewing preferences, with options that include ad-supported access for cost-conscious users and premium ad-free experiences for uninterrupted immersion.

Disney+

The basic Disney+ plan with ads is priced at $11.99 per month, providing full access to the library but incorporating commercial breaks similar to traditional linear TV. This tier appeals to budget-savvy consumers while allowing advertisers to reach engaged audiences through targeted spots.

Disney+ Premium

For an ad-free experience, Disney+ Premium costs $18.99 monthly or $189.99 annually, saving over 16% compared to monthly billing. It includes 4K UHD streaming, Dolby Atmos audio, and downloads on up to 10 devices, ideal for viewers prioritizing quality and convenience.

Disney+ Bundles

Disney+ bundles combine services like Hulu, ESPN Unlimited, and HBO Max for added value, starting from $12.99 monthly for the ad-supported Disney+ and Hulu duo. 

Premium bundles without ads on Disney+ and Hulu escalate to $19.99 monthly, while expansive options including ESPN Unlimited reach $35.99 monthly with ads or $44.99 ad-free for core services. 

Does Disney Plus Have Ads?

Yes, Disney+ includes ads on its basic tier, with commercials appearing before and during content playback, averaging about four to five minutes per hour based on industry benchmarks from Video Advertising Bureau reports. Premium subscribers enjoy an ad-free experience across movies and series, though select live content like sports may still feature integrated promotions. 

This structure balances affordability for viewers with revenue opportunities for the platform, aligning with broader CTV trends where ad-supported models now represent 46% of premium streaming subscriptions.

How Does Disney Plus Advertising Work?

From an advertiser’s perspective, Disney Plus advertising is managed through the Disney Campaign Manager, a self-serve platform that enables programmatic buying across Disney’s ecosystem, including Hulu and ESPN. Marketers can target audiences using first-party data for demographics, geography, and behavioral segments, with formats like non-skippable pre-roll and mid-roll videos ensuring high visibility and completion rates, often exceeding 90% as reported in Disney’s 2025 ad effectiveness studies.

For consumers, OTT ads on Disney Plus integrate seamlessly into the viewing flow, appearing at natural breaks to minimize disruption while maintaining a premium feel. Viewers on the ad-supported tier encounter age-appropriate commercials tailored via profile settings, with options like Junior Mode blocking slightly more mature ads to keep the experience family-friendly and engaging.

What Devices Support Disney Plus?

Disney+ is compatible with a wide array of devices, ensuring accessibility for viewers and consistent ad delivery for marketers across platforms.

• Smart TVs: Supported on models from LG, Samsung, Vizio, and others running webOS, Tizen, or compatible OS, offering 4K streaming on enabled sets.
• Streaming Devices: Works with Roku players, Amazon Fire TV sticks, Google Chromecast, and Apple TV for easy plug-and-play access.
• Mobile Devices: Available on iOS (iPhone/iPad) and Android phones/tablets, with app downloads enabling offline viewing.
• Gaming Consoles: Compatible with PlayStation 4/5 and Xbox One/Series X/S, integrating entertainment into gaming setups.
• Computers and Browsers: Streams via Chrome, Safari, Firefox, and Edge on Windows, macOS, and Chrome OS for desktop flexibility.
• Set-Top Boxes: Supports Android TV boxes and select cable provider devices for traditional TV integration.

Why You Need Performance TV

Want to reach audiences streaming on Disney+ and other top CTV platforms? MNTN’s platform gives you direct access to premium CTV inventory, including Disney+ ad-supported inventory, so your brand shows up where viewers are highly engaged. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns are built to deliver measurable performance.

Here’s how MNTN Performance TV helps marketers advertise on Disney+ and beyond:

• Premium CTV Inventory – Run ads on Disney+ and other leading streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting ensures your streaming advertising campaigns reach high-intent audiences most likely to engage and convert.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, delivering transparent performance insights.
• Automated Optimization – AI continuously fine-tunes campaigns in real time to maximize efficiency and eliminate wasted spend.
• Reporting Suite – Access real-time data on engagement, conversions, and ROI to refine your strategy with confidence.

Reach Disney+ viewers with performance-driven CTV advertising—sign up today to get started with MNTN’s self-serve software.

Disney Plus: Final Thoughts

As CTV continues to surge, with projections from eMarketer estimating over 240 million U.S. viewers by 2027, Disney Plus remains a vital platform for delivering high-impact TV advertising. Marketers can leverage tools like MNTN’s Performance TV to optimize campaigns on Disney Plus, driving measurable ROAS through precise targeting and automation. Ultimately, whether you’re a consumer diving into immersive stories or an advertiser tapping into premium audiences, Disney+ blends innovation and accessibility to redefine streaming.