What Is Sling TV? Plans, Pricing, & How to Sign Up

Connected TV

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Sling TV, please visit their official website.

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In 2026, millions of cord-cutters and performance marketers alike are turning to flexible live TV streaming services to cut costs while staying connected to premium content. Sling TV delivers exactly that — an affordable, no-contract way to stream live sports, news, entertainment, and more across nearly every screen. 

For advertisers, it represents a high-engagement CTV advertising environment where viewers actively choose what they watch, creating prime opportunities for targeted, measurable campaigns. Here’s everything consumers and advertisers need to know.

What Is Sling TV?

Sling TV is a live television streaming service that lets you watch popular cable channels without a traditional cable contract or equipment. It offers customizable plans starting as low as $19.99 per month, multiple simultaneous streams, and compatibility with virtually every major device.

Who Owns Sling TV?

Sling TV is owned by EchoStar Corporation through its wholly owned subsidiary DISH Network, which operates the service via Sling TV LLC.

Types of Content Available

Sling TV delivers a broad mix of live and on-demand programming across every major genre, including:

• Sports — Live coverage of ESPN, NFL Network, FS1, NBA, NCAA basketball, NHL, and more, plus add-on Sports Extra with RedZone.
• News — Real-time updates from CNN, FOX News, MSNBC, BBC World News, and local ABC/Fox/NBC in select markets.
• Entertainment & Reality — Bravo, TNT, TBS, USA, Investigation Discovery, TLC, and binge-worthy drama/comedy series.
• Family & Kids — Disney Channel, Freeform, Nickelodeon (via add-ons), and family-friendly movies on demand.
• Movies & On-Demand — Thousands of titles available instantly, plus premium add-ons like Max, Paramount+ with SHOWTIME, and STARZ.

How to Sign Up for Sling TV

Getting started with Sling TV takes less than five minutes and requires no long-term commitment.

• Visit sling.com and browse the plans (monthly, 3-month prepay, or short-term 1/3/7-day passes).
• Select your base plan — Select, Orange, Blue, or Orange & Blue — and add any extras you want.
• Enter your email, create a password, and add payment information (credit card or PayPal).
• Download the app on your preferred device(s) and start streaming immediately.

Sling Plans & Pricing

Sling TV keeps pricing transparent and flexible with four core monthly plans (plus frequent first-month discounts and prepay savings). Prices shown are standard monthly rates as of March 2026; local-channel surcharges may apply in select markets.

Select

Sling Select is the budget-friendly entry point at $19.99/mo with 10+ channels and 3 simultaneous streams. It focuses on news and lifestyle essentials like NFL Network, FOX News, National Geographic, and FS1, perfect for light viewers who still want live TV without the full cable price.

Orange

Sling Orange costs $45.99/mo and includes 30+ channels with 1 stream. It’s built for sports fans and families, delivering ESPN networks, Disney Channel, Freeform, TNT, TBS, and HGTV, ideal when live sports and kid-friendly programming top your household priorities.

Blue

Sling Blue is also $45.99/mo (base) with 40+ channels and 3 streams. It emphasizes news, reality, and entertainment with CNN, Bravo, USA, FOX News, Discovery, and more. Local ABC, FOX, and NBC are available in select markets (sometimes at a small additional fee).

Orange & Blue

The Orange & Blue combo delivers 50+ channels for $60.99/mo with up to 4 simultaneous streams. It combines everything from both base plans (ESPN, NFL Network, Bravo, CNN, USA, and local channels where available) giving households the most comprehensive lineup without paying for unused cable tiers.

Does Sling TV Have Ads?

Yes, Sling TV’s live channels carry the same commercial breaks you’d see with traditional TV advertising, typically 2–4 minutes per half-hour. On-demand titles also include OTT ads unless you upgrade to certain premium add-ons that offer limited ad-free viewing. 

The completely free Sling Freestream tier is 100% ad-supported, while paid subscriptions still deliver a traditional TV experience with commercials, making every viewing session an opportunity for brands to connect.

How Does Sling Advertising Work?

From an advertiser’s perspective, Sling TV provides powerful addressable and programmatic CTV inventory powered by DISH Media’s first-party household data. Marketers can target by viewing habits, demographics, location, daypart, genre, and even pause-triggered ads. This delivers measurable ROAS through verified visits, conversions, and interactive features like QR codes, all within a self-serve or managed platform environment.

From a consumer perspective, streaming TV ads on Sling feel familiar. They’re short, relevant breaks during live programming that don’t interrupt the flow. Many viewers actually appreciate the trade-off because they’re paying far less than cable while still getting premium live content, and the addressable technology often serves them commercials for products they’re genuinely interested in.

What Devices Support Sling TV?

Sling TV works seamlessly across virtually every screen you already own, giving consumers freedom and advertisers consistent multi-device reach.

• Streaming Devices — Roku, Amazon Fire TV, Apple TV (4th gen+), Google Chromecast, and Android TV/Google TV.
• Smart TVs — Samsung (2016+), LG, Vizio, and most major 2017+ models.
• Mobile & Tablets — iOS, Android phones/tablets, plus Amazon Fire tablets.
• Computers — Any browser via Google Chrome or Edge (Mac/Windows).
• Gaming Consoles & Others — Xbox Series X|S, AirTV Mini, Google Nest Hub, and select smart home devices.

Why You Need Performance TV

Want to reach audiences streaming on Sling TV and other top Connected TV platforms? MNTN’s platform gives you direct access to premium CTV inventory, including Sling TV, so your ads run where viewers are actively engaged with live and on-demand content. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns are built to deliver measurable performance.

Here’s how MNTN Performance TV helps marketers advertise on Sling TV and beyond:

• Premium CTV Inventory – Run ads on Sling TV and other leading streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-powered targeting helps your brand connect with high-intent viewers most likely to engage and convert.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, giving you transparent performance insights.
• Automated Optimization – AI continuously fine-tunes campaigns in real time to improve efficiency and reduce wasted spend.
• Reporting Suite – Access real-time data on audience engagement, conversions, and ROI to sharpen your strategy.

Reach Sling TV viewers with performance-driven CTV advertising—sign up today to get started with MNTN’s self-serve software.

Sling TV: Final Thoughts

Sling TV remains one of the smartest, most affordable ways to enjoy live television in 2026 without the cable bill. Whether you’re a sports family, news junkie, or household that just wants the essentials, its flexible plans and massive device support make cutting the cord simple and satisfying. 

For advertisers, the platform’s engaged, data-rich audience and advanced targeting capabilities make it a high-ROI channel in any CTV mix.