Image Skincare already had what every brand wants: a Performance TV strategy that worked. They were enjoying consistent ROAS, steady conversions, in-market shoppers moving through the funnel, and a retargeting strategy to reengage current customers. With performance locked in, they turned their attention to what was still untapped: growing their funnel with incremental audiences their PTV campaigns hadn’t reached — yet.
Image Skincare Layered In Premium Content Bundles with Matched Audiences to Build a TV Growth Engine
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While our established Performance TV strategy was already delivering efficient growth, the premium reality TV bundle campaign opened up an opportunity to expand our reach even further. By adding a top-of-funnel content layer to established conversion campaigns, we reached net-new households and improved efficiency, helping acquire new customers at scale while building brand awareness.
Alena O’Hara
Sr. Director, Performance Marketing, Image Skincare
98%
Non-Overlapping Reach
865+
Total Households Reached
+26%
PTV Incremental ROAS Lift
Objective
Expand the Funnel with Audiences PTV Hadn't Reached
Image Skincare, a globally recognized clinical skincare brand known for its evidence-based, professional-grade formulas, had a high-performing strategy driving revenue from new in-market shoppers.
To fuel further growth, they wanted to find net-new households their Performance TV campaigns hadn’t touched, and pull them into their funnel.
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