Stylish Watchmaker Timex Beats Their CTV Goals and Tracks Success with MNTN and Northbeam

For fashion and apparel brands, Q4 presents the biggest opportunities and the hardest battles of the year. Consumers are shopping with intent, but they’re also being targeted from every direction. And in an industry where every brand is vying for the same holiday dollars, a bigger budget alone wasn’t enough. Reaching the right audiences, in the right environment, with ad creative that resonated is what it would take to stand out. 

But Timex had a longer-term question running alongside the seasonal one. As a performance-driven team that holds every channel accountable to results, they needed to trust that their attribution was properly telling their performance story. That meant not only measuring through the MNTN platform, but validation from a trusted 3rd party that their CTV investment was genuinely contributing to revenue (not just adding impressions to the funnel). Before the holiday ramp-up began, the right infrastructure had to be in place to measure those outcomes.