Cart.com is a full-service commerce platform whose growth marketing team specializes in performance media, brand strategy, and creative services, working as an extension of their clients’ in-house teams. As audiences migrated away from linear TV, Cart.com saw an opportunity to add Connected TV (CTV) to their media offerings. When Cart.com was introduced to MNTN directly, they saw an opportunity to stop outsourcing their CTV efforts and build a performance-driven practice of their own. MNTN Performance TV’s self-serve platform gave them direct access to premium streaming inventory across top-tier networks like HBO Max, ABC, and ESPN, putting their clients’ brands in front of engaged audiences at a fraction of the cost. It also opened the door to a fast-growing performance channel that created new revenue opportunities while delivering meaningful returns. The result: an affordable, full-funnel solution they could operate and prove out themselves.
Cart.com Beats Goals by up to 97% and Scales Client Growth With MNTN
Cart.com's partnership with MNTN has allowed us to introduce more of our clients to CTV, helping us to work toward those clients' overall business growth goals. The partnership has given us access to additional reporting that has allowed our team of media buyers to better iterate on future campaigns to keep driving results forward. We are eager to see the results the partnership produces in the year to come.
Bryant Pham
Senior Director of Media Strategy, Cart.com
87%
Increase in Branded Search Impressions After Six Weeks on CTV
Cart.com client: Shop Houzz
97%
Higher Retargeting ROAS Than Goal, Q4 2025
Cart.com client: The Body Shop
68%
Higher Prospecting ROAS Than Goal, December 2025
Cart.com client: Eastside Golf
Objective
Reach New Customers at Scale and Drive Them Down the Funnel
Many of Cart.com’s clients rely on new customer acquisition as a core driver of annual revenue. Because of this, they needed affordable ways to build client brand awareness and move audiences through the funnel. Paid search and social alone weren’t enough to get there. CTV presented a promising opportunity, but Cart.com’s previous provider operated on a managed model with limited transparency. This made it difficult to measure true performance or pass real value on to clients. Working with MNTN Performance TV directly gave them the reporting clarity and self-serve control they had been missing.
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