Found is a GLP-1 company helping people reach sustainable weight loss goals through a personalized metabolic care program. In a space increasingly crowded with high-recognition competitors, Found stands apart by offering one of the broadest selections of GLP-1 medications on the market at affordable prices, and by guiding their members through the often confusing insurance process every step of the way.
To scale new customer acquisition beyond their core Meta and Google channels without sacrificing efficiency, Found partnered with Lantern, a growth marketing agency specialized on DTC health. Lantern identified Connected TV (CTV) as the channel they needed to unlock to drive both brand awareness and preference in an increasingly crowded category. They turned to MNTN Performance TV to make it happen.