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QuickFrame Connected Self with a Local Production Company To Produce Video on a Tight Budget
Fintech company Self had an incredibly tight timeline and budget to produce OTT assets, with strict guidelines on location. QuickFrame found an experienced local production company that was able to generate multiple videos in a few short weeks.
The Goal
Self had 3 weeks to produce OTT commercials in order to take advantage of more affordable media inventory. In addition to the fast turnaround time and strict guidelines on location, this was their first foray into OTT, and wanted to use this campaign as an opportunity to learn as much as possible about what drives performance.
The Approach
The client needed to be on set during production, so QuickFrame identified an experienced local production company who worked hand-in-hand with the client to ensure creative was on brand and that all deadlines were met.
The Results
On a tight budget, and in just a few short weeks, QuickFrame makers were able to generate two unique creative concepts, each with different cutdowns they could use for A/B testing to help them pinpoint just what drives performance on the channel.
QuickFrame has been an amazing partner to help us scale creative production to drive increased user acquisition performance across OTT. At this stage of our company, trying to manage creative production in-house would be almost impossible.”
Tim Kurtz
Director of User Acquisition, Self, Self
0%
Decrease in cost per app install vs. Self average
0
Total videos
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Read More
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