DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN

Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.

GoMacro and Cuker Produce Sustainable CTV Performance with MNTN

Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year.