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As they diversified their media mix with Connected TV, SheetLabels.com tapped QuickFrame’s Maker Community for help producing their first-ever TV ad.
SheetLabels.com connected with QuickFrame through a referral from MNTN. Having never created a Connected TV ad before, they were looking for support on making high-quality video creative for their first campaign. The brand knew they wanted their ads to showcase a range of products targeted to various audiences, but they needed guidance from a creative expert who understood best practices for producing CTV ads. Luckily, the QuickFrame Maker Community is filled with experts just like that.
With QuickFrame, SheetLabels.com gained access to the Maker Community, a consortium of video production experts who can concept and create any kind of video ad, for any use case.
Before they were connected with a Maker, the SheetLabels.com team submitted a creative brief that outlined their campaign’s goals and target audiences, like decision-makers at nutraceutical and boutique food brands. Providing nuanced details like this in the briefing process helps the Maker get a stronger grasp on what the brand is looking for, and what they want the creative to accomplish. Along with more fine-print details like the number of assets they would like produced, the brand also brought some strong concepts to the table, and were looking for a Maker who could run with the ideas and really flesh them out with their own creativity.
Through the support of QuickFrame’s Customer Success and Creative Operations teams, SheetLabels.com was paired with a Maker with the right production capabilities to bring the brand’s vision to life. This included being able to create unique sets, establish stellar lighting, and utilize cutting-edge camera lenses so the ads retained the look and feel outlined in the original concepts.
The Maker collaborated closely with SheetLabels.com to source products for the ads and cement messaging, but they were also given a lot of freedom on how they executed the creative vision. For instance, the brand had a concept that would feature a bottle of BBQ sauce. The Maker suggested utilizing a voice over with a Southern accent to infuse more authenticity into the original idea. This decision injected the creative with a vibrant personality, elevating a story about traditionally utilitarian products like stickers and labels into something that was fun, surprising, and effective. Creative synergy like this is at the core of what it’s like working with QuickFrame’s Maker Community.
The creative produced by the Maker exceeded the SheetLabels.com team’s expectations on the project, and they were incredibly satisfied with both the process and the results. (We love these ads so much that we might spin up our own line of canned products just so we can make some super cool labels.)
High-quality creative wasn’t the only positive result the brand received from this campaign — they also saw solid performance gains, too. Compared to traditional paid search performance, their Performance TV campaign powered by QuickFrame creative saw a 350% better return on ad spend (ROAS), a 55% lower cost per acquisition (CPA), and a 140% better conversion rate (CVR), just to name a few.
The partnership proved successful, and there’s strong potential for future collaboration as SheetLabels.com continues to explore the possibilities of Performance TV.
QuickFrame has been a great partner in bringing our creative visions to life. The production process was seamless from start to finish, accommodating all of our needs in delivering assets that have completely transformed our team’s approach to various objectives. ”
Andrew Harper
Performance Marketing Manager, SheetLabels.com
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Head over to QuickFrame to read more case studies, preview examples of ads made by our maker community, or connect with our team so we can show you how to produce video content your audience will actually want to watch.
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