MNTN Resurfaces The First-Ever TV Ad, From 1941, To Launch ‘MNTN Matched’ Platform

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This is a snippet of an article featured on Ad Age.

Ryan Reynolds has always been an honorary ad nerd, and for his latest MNTN project he brings back one of the most classic (yet somehow still obscure) TV commercials ever—the very first one, aired by Bulova watches in 1941.

The spot, which ran during the Brooklyn Dodgers-Philadelphia Phillies baseball game on WNBT-TV in New York, was seen by only a few thousand people (there were only about 4,000 TV sets in the New York area at the time) but heralded a new golden age of mass advertising. (The commercial cost Bulova $4 for air charges and $5 for station charges.)

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