MNTN’s AI scans your website to understand what your customers are shopping for and engaging with, then recommends a list of keywords that define your ideal customer’s attributes. You can fine-tune your audience by adjusting keywords, just like managing them in paid search.
MNTN Matched™
Don’t Just Target, Get MNTN Matched.
You need to find customers who will love your products — not just deliver impressions on CTV. We've created technology that goes beyond traditional TV targeting and matches you with consumers who will love your brand and take action — all to help you drive the best outcomes.
Sign Up NowTraditional TV audiences waste impressions
MNTN solved this problem. We'd like to introduce you to MNTN Matched.
MNTN Matched:
The Ultimate Matchmaker in CTV
MNTN Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next.
It powers the world’s first keyword-based audience builder for CTV, which lets advertisers match with the consumers who are most likely to buy their products.
Need help building an audience? Don’t fret. Generative AI creates keyword recommendations aligned with your business to make matching simple. Plus, while campaigns are live, advertisers get transparent insights down to the keyword level.
Watch the Explainer Video6x more Site Traffic
2x more Revenue
2x lower CPA*
*Results represent MNTN Matched customer averages compared to those that use traditional audiences.
See the MNTN Matched Difference
Advertisers see campaign performance thrive when they make the switch from traditional TV audience targeting.
See For Yourself
“
MNTN Matched has finally allowed us to discover and hone in on our most valuable CTV customers — and the results speak for themselves. We’ve found a way to bring in new customers and maintain excellent performance as we scaled our investment. Even from an engagement standpoint, we see that users driven by MNTN stay on our site 2.5x longer than those who visit via other prospecting channels.”
Eric del Valle
VP of Ecommerce, Onewheel
Read the Case StudyHow to Build High Performance Audiences With MNTN Matched
Using those keywords, MNTN’s Audience AI matches your brand with consumers across 99% of U.S. households who, based on their predicted shopping habits, are most likely to visit your site and convert.
Your recent site visitors are automatically excluded, so your campaign focuses on acquiring net-new customers and driving incremental growth.
MNTN automatically allocates your budget to the households most likely to convert today, with clear visibility into audience sizes for two categories:
- High-Intent Audiences audiences, who are most likely to convert now.
- Max Reach Audiences audiences, who may convert later, helping you build brand awareness for future growth.
Plus, you have the option to toggle on Peak Performance to let MNTN AI reach your brand’s full high-intent TV audience for maximum scale and impact.
Once you’re live, you’ll deliver best-in-class performance. On average, advertisers see 6x more site traffic, 2x higher revenue, and half the CPA compared to standard TV audiences.
Gain real-time visibility into performance down to the keyword level. Use these insights to fine-tune your audience strategy in MNTN and apply them across every channel in your marketing mix.
How Gen AI Will Shake Up Ads
MNTN CEO Mark Douglas joined CNBC to explain how MNTN Matched is a massive leap forward for TV advertising.
Activate Customizable Retargeting Campaigns
Put your first party data to work to increase conversions. Retarget users based on the actions they’ve taken, their shopping activity, and their location.
CRM Targeting on the TV Screen
Our platform makes it easy — just upload your data and our technology matches it across over 99% of available U.S. households using proper privacy standards.
Integrated Audience Segments
Reach new customers by tapping into thousands of audiences available through our unique integration with LiveRamp and other data providers.