Onewheel

MNTN Matched Onewheel With Eager Buyers for Their Unique Products

Advertising a unique product or a new category can be one of the toughest challenges for any marketer. Take Onewheel, for example. They’ve created a groundbreaking single-wheel electric skateboard that everyone loves once they see it, but it’s not something people know to look for. That’s where the challenge lies – how do you reach those potential customers?

Traditional audience targeting just doesn’t cut it for products that break the mold. At MNTN, we’re all about helping these disruptor brands connect with the right people. We built MNTN Matched to do just that. By leveraging diverse data sources and advanced predictive models, we can pinpoint the consumers most likely to fall in love with innovative products like Onewheel. With MNTN Matched, Onewheel found their ideal audience, leading to significant revenue growth and record-breaking returns on ad spend (ROAS).

MNTN Matched has finally allowed us to discover and hone in on our most valuable CTV customers — and the results speak for themselves. We’ve found a way to bring in new customers and maintain excellent performance as we scaled our investment, especially during BFCM and peak seasonality. Even from an engagement standpoint, we see that users driven by MNTN stay on our site 2.5x longer than those who visit via other prospecting channels.

Eric del Valle
VP of Ecommerce, Onewheel


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Higher ROAS

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Higher Visit Rate

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Higher Conversion Rate

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Lower CPA

Objective

Expand Customer Base and Drive Meaningful Sales Growth

Onewheel aimed to expand its customer base and drive substantial sales growth but the unique nature of their products posed a challenge in reaching buyers through traditional audience targeting methods.


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