MNTN CCO Ryan Reynolds Challenges Steve-O To Eat a Carolina Reaper Pepper in New Ad

NewsPress

Ryan Reynolds, the Chief Creative officer of MNTN, which allows brands to get their ads on TV in three simple steps, recently tasked Steve-O with getting his own ad set up for his hot sauce, Steve-O’s Hot Sauce For Your Butthole.

To spice up the process, Reynolds challenged Steve-O to eat a Carolina Reaper pepper (one of the hottest chili peppers in the world with a score of over 1.5 million on the Scoville heat index) before embarking on his own journey of setting up a Connected TV ad.

Check out the article link below to see what The Today Show had to say, and watch the video above to see how Steve-O managed in the hot seat. 

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