Basecamp

Your portal to news, insights, research, and more

Moving MNTN – “Mad Men and a Tech Platform All Wrapped in One”

Bring Advertising to Businesses of All Sizes “Streaming TV is complicated to the world, but it really shouldn’t be. It should be as easy as...
Read More

“Consumers Don’t Hate Ads – They Just Hate Bad Ads. ” MNTN CEO Mark Douglas Explains Why Maximum Effort Acquisition Solves This Age-Old Dilemma

Bringing Back Creative to the Forefront “Ryan’s a creative force. We met this year and we really think that the media delivering the ads and...
Read More

MNTN CEO on Former President’s Lawsuit Against Big Tech & Maximum Effort Acquisition

MNTN CEO Mark Douglas stopped by Fox Business to offer insights into a couple big stories circulating in the tech world—namely a lawsuit levied by...
Read More

Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort

Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments—such as Aviation Gin, which he sold...
Read More

Ryan Reynolds and ‘Twin Brother’ Announce Maximum Effort Aquisition by MNTN

Today, Ryan Reynolds announced in true Ryan Reynolds fashion that his agency, Maximum Effort, has been acquired by ad tech firm MNTN. In a new...
Read More

Maximum Effort Acquired by CTV Player MNTN

Ryan Reynolds-owned Maximum Effort Marketing has been a darling of adland with its devil-may-care attitude (quite literally if you count the Match.com ads). Today, it announced...
Read More

Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)

Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum...
Read More

MNTN CEO Mark Douglas Talks TikTok’s Data Access and Twitter’s Battle Over Free Speech

The Biden Administration have overthrown Trump’s Executive Order to ban TikTok and WeChat, but with a catch. Additionally, Nigeria has blocked Twitter, after the app...
Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.