Building a Perfect TV Ad: What AI Analysis Reveals

Is there a perfect commercial? We analyzed over 1,800 CTV ads to find out

Have you ever wondered what elements make the perfect commercial? What’s the right tone to strike? How many scenes should it feature? Is there a correct number of actors, and if so, how many should have speaking parts?

Using QuickFrame’s Video Vitals AI technology, we analyzed over 1,800 TV commercials run on the MNTN CTV platform to identify which ingredients make for a high-performing commercial. eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Ali Haeri, MNTN VP of Marketing at MNTN, and Lucas Piazza, CMO of QuickFrame as they share the findings from this massive, AI-driven Connected TV ad creative analysis.

Join this webinar to learn:

• Which creative elements make for a better performing TV commercial
• What you need to know when evaluating your own TV ad creative
• How to apply these learnings to your own creative process