Summary
What This Session Is About
Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices. Advertisers are looking for more value, too, especially when it comes to CTV campaign reporting. Publisher direct buys can lead to blind spots, while relying on upper funnel goals for CTV can cause its own measurement headaches. By shifting focus to performance at the mid- and lower-funnel, advertisers can minimize if not avoid these problems altogether .
Join MNTN for a conversation that’s all about performance measurement. You’ll learn about:
- The data challenges that marketers are facing
- How performance TV can solve for measurement concerns
- Upcoming CTV measurement developments that provide even more transparency
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