How to capture hearts & minds in today’s market

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What This Session Is About

In today’s crowded marketplace, capturing hearts and minds is more crucial than ever with savvy consumers craving connection, brands need to resonate authentically across diverse audiences.This panel explores the psychology of consumer emotions, offering tools for building brands that inspire through genuine purpose and inclusive storytelling.

Our panel of experts will help you learn:

– Actionable steps to make your brand more authentic and transparent.

– Strategies for making your brand more inclusive and representative.

– Techniques for partnering with diverse creators to amplify your message in a genuine way.

– Insights on how Gen Z’s desire for purpose and authenticity should shape marketing strategies.

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