Machine Tested, Marketer Approved: How AI Can Streamline the (Ad) Creative Process

Summary

What This Session Is About

Pop quiz: was this blurb written by a human or an A.I.? It’s getting a little hard to tell, isn’t it? Nowadays, the line between content produced by creative marketers and those generated by AI tools like ChatGPT is blurring fast. The difference is becoming nearly indistinguishable—but not totally indistinguishable. At least not yet. Which is why, as AI continues to captivate Adland, one of the most pressing questions persists: will AI replace jobs historically done by humans? Spoiler alert! Not really. But why? That’s what we’re here to tell you.

Join MNTN’s Content Marketing Lead, Jacob Trussell, for a discussion on the current applications of generative AI and how they are already impacting the marketing world. He’ll also dive into tactics you can use to capitalize on AI’s ability to streamline the (ad) creative process, what’s coming down the pike with this nascent (but disruptive) tech, and why the machines are still no match for human creativity in Adland.

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