The Last Piece of the CTV Puzzle: Why Creative Ads Inspire Conversion

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What This Session Is About

Connected TV advertising doesn’t seem too scary or complex anymore, does it? Today, you don’t have to think much about how CTV works—it just does, thanks to features like programmatic ad buying and the auto-optimization of ads. Everything is automatically taken care of, except the one thing that made TV advertising into a prestige experience from the start: high-impact creative. 

Join Mark Douglas, President and CEO of MNTN, as he gives his unique perspective as both an engineer and leader of the premier performance-driven CTV ad platform. From the strategy behind MNTN acquiring Ryan Reynolds’ agency, Maximum Effort, to the reasons why creative is the final make-it-or-break-it aspect of TV advertising, Douglas will provide valuable insights on solving the last piece of the CTV puzzle – creative that converts.  

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