Summary
What This Session Is About
Amid a wobbly economy, retailers this year are prioritizing driving traffic into stores and promoting expanded product lines — and CTV has become an essential part of their media mix to achieve these goals. New technologies, tools, and strategies have arisen to help retailers drive performance marketing outcomes — but not everyone is aware of what’s possible.
Join Sarah Traficanto, Vice President, Enterprise at MNTN, as she shares best practices in streaming TV advertising for retailers. She will share the latest trends and provide data-driven insights and retail success stories from MNTN’s own clients. Traficanto will demonstrate how to make the most of your first-party CRM data, and detail other ways you can use CTV to generate more revenue and visits.
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