Summary
What This Session Is About
The customer journey is outdated. Today, it’s all about the customer-brand journey. Since CTV disrupted the advertising landscape by making the television ad targetable, its continuing innovation now allows brands to walk in step with their customers, engaging with them at every stage of the sales funnel. The result? A more personalized ad experience, unaffected by a fragmented market, that delivers performance marketing outcomes for brands of all sizes and budgets.
Join Ali Haeri as he takes a deep dive into the state of CTV targeting—and how its latest advancements have advertisers rethinking the entire brand-consumer relationship. From the benefits of deploying campaigns with first-party and CRM data, to exclusive data-backed success stories, Haeri will show you how different CTV tactics align with stages of the customer journey.
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