Summary
What This Session Is About
Ryan Reynolds is more than just a red carpet regular–he understands how effective a message can be when it’s paired with the right delivery. The same can be said for Connected TV advertising—with advancements in targeting and measurement, Connected TV has transformed TV advertising into a performance channel (yes, even for B2B customers). Join Ali Haeri, MNTN’s Vice President of Marketing, as he discusses TV’s glow-up and why you don’t need an A-lister to find success in CTV advertising.
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