From Lackluster to Blockbuster: How CTV Gives B2B Brands a Better Video Ad Platform
What This Session Is About
B2B marketers have long relied on social as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy—it’s become an expected medium and has proven to be an effective touchpoint. Thankfully Connected TV offers a new distribution solution that allows B2B brands to launch their video ads on the big screen.
Join Ali Haeri, as he outlines how marketers can make the most of their video ads by serving them through Connected TV. He’ll discuss why CTV has become an essential performance channel and will cover options for advertisers who need to develop an effective video creative pipeline so they can take full advantage of what video and CTV advertising have to offer.
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