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Stand By Your Ad: Why CTV is Every Marketer’s Ally in Good Times and Bad

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Summary

What This Session Is About

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team’s value?

Join Jon Zucker, Senior Product Marketing Manager at MNTN, as he gives advertisers the survival guide for weathering tough times. Jon will look at why brands need to prioritize ad channels with measurable returns, discuss success stories of CTV advertising during the economic uncertainty of COVID, and show how TV can be a growth driver during both good times and bad.

Stand By Your Ad: Why CTV is Every Marketer’s Ally in Good Times and Bad

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