The (Real) Ring of Power: CTV’s Halo Effect On Other Ad Channels
What This Session Is About
Much has been made of Connected TV’s ability to transform the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across the advertising board. Now savvy marketers are harnessing CTV’s halo effect to amplify existing efforts in channels like paid search and social.
Join Jon Zucker, Senior Product Marketing Manager at MNTN, and Ashlee Anderson, Senior Growth Marketing Manager at Rumpl, as they pull back the curtain on how you can use CTV to supercharge all of your ad strategies. Whether you’re a brand with experience in TV advertising or one that has yet to make a single ad, Jon and Ashlee will give you the tools to:
- Unlock new performance marketing opportunities
- Reinforce existing campaigns on other ad channels
- Weather the current “dumpster fire” on social without having to abandon the platform altogether
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