B2B Audiences—They Watch TV Just Like the Rest of Us.
There’s a pretty major misconception out there that B2B brands don’t belong in television advertising, particularly on Connected TV (CTV). A key piece to this line of thought is that B2B audiences are best
acquired “in the office” during work hours. But this is far from the truth—in actuality, CTV is an extremely productive channel for finding your ideal B2B customers.