From Office to WFH: What B2B Needs to Know About CTV Measurement

Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN

Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix. As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations.

The B2B target audience is also doing business differently. Many office workers have traded their pantsuits for sweatsuits and a swivel chair at the office for a few days on the couch at home. Advertisers would be wise to remember that a B2B target audience is probably in front of the TV just as much as anyone else, making it the perfect place to find them.

Download

From Office to WFH: What B2B Needs to Know About CTV Measurement

Related Guides